The proportion of e-shoppers who had made online purchases over 10 times was the lowest, at 16 % (Figure 5). The researcher strived to answer three key questions, which sought to find out students’ attitudes towards online shopping, the nationality of students who make the largest number of online purchases, and the barriers that prevent international students from embracing traditional and online shopping methods. The project, I believe, has led to new insights and a confirmation of consumers’ key motivations to online shopping. Fewer than one in five e-shoppers bought computer hardware (17 %), medicines (16 %) and e-learning material (8 %). Perceived risk (PR) had no significant effect on actual use (AU) however, had a significant effect on purchase intention (PI). waterstones.com Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. online survey within few American students, Case, Burns, and Dick, (2001, p.873) concluded that “Internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university Students”. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. The data in this article are based on the results of annual surveys on ICT usage in households and by individuals. undefined 박혜정, Factors influencing life satisfaction among college students - Social psychological variables and shopping confidence for clothing and accessories -, The Research Journal of the Costume Culture, 10.29049/rjcc.2015.23.6.1061, 23, 6, (1061-1081), (2015). The statistical tools used for analysis are percentages, frequency analysis, correlation and … “Online shopping saves money” is surely not the mantra for girls as only 17% support this on the other hand 83% of boys find it really money saving. This enable the e-retailers to support their online customer better by developing suitable marketing strategy in order to attract and convert potential customer as an active customers by encouraging them in an efficient way to make a purchase decision. Changes in Revenue Across Ecommerce As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. The reference period for the questions on frequency of online shopping and amounts spent was the three months prior to the survey. The study found that parent contributions to teen purchases … Online Shopping Behaviours on Apparel Products among University Students no goods or services received at all, misuse of credit card details) (Figure 7). down by 1 percentage point from 2014 (Figure 9). Figure 8 shows that the main reason given for not making purchases online in the 12 months prior to the survey was a preference for shopping in person in order to be able to see the products before purchasing them, out of loyalty to shops or by force of habit (73 %). People aged 25-54 stand out as making more frequent purchases: 18 % of e-shoppers in this age group bought online 6-10 times in the three months prior to the survey and another 18 % did so even more often. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . Occupation: Under graduate student Post graduate student … Online shopping is very popular in the EU. A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. To analyze the satisfaction level among Higher Education students in Palakkad. They are available on the Eurostat website (see link below). Descriptive study was conducted and data was collected using questionnaire from 420 respondents. Credit: 20th Century Fox. This study aimed to examine students’ attitudes towards online shopping. Don't worry, we're still letting you buy things (although the biggest discount does come when you don't buy anything at all – but then again, where's the fun in that?). It reviews existing data sources and lists new areas and data sources to be made use of in the future. 3. International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186. At the end of 2015 the European Commission published a framework called Monitoring the Digital Economy and Society 2016–2021. Only 16 % of the e-shoppers bought or ordered from abroad other services, such as e-tickets for events (sport events, concerts or other entertainment events) or telecommunication services (subscription of telephone services, SIM cards). The study was undertaken among the students of Ludhiana. Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. The most popular type of goods and services purchased online in the EU were clothes and sports goods (65 % of e-buyers), followed by travel and holiday accommodation (54 %). My name is Hui Gao, and I am a graduate student on the campus of Arkansas State University. Finally, the finding identified that the trust in the construct of perceived behavioural control and attitude had higher direct effect whereas utilitarian orientation, convenience, prices and wider selection, and income had higher indirect effect on the students’ online shopping intention. Cross-border online purchases can be an indicator of the smooth functioning of the single market for e-commerce and the extent to which consumers make use of wider choices and lower prices. – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action., – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. Abstract. 4. Corpus ID: 195836449. Over the last decade maximum business organizations are running with technological change. rcos Hernandez, Jaime (Dublin Business School, 2009) Internet shopping has greatly evolved; therefore it is relevant to investigate if online shoppers' behaviour has also changed. This paper describes a theoretical model for investigating the influence of satisfaction, trust and commitment on customer loyalty toward online shopping. 65 % of e-buyers reported having no problem when purchasing online. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. On the other hand, fewer than 40 % had shopped online in Romania (29 %) and Bulgaria (31 %). The proportion of individuals aged 16-74 having shopped online in the 12 months prior to the 2019 survey stood at 63 % (Table 1). E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). Faculty, Browse by 69% shop online at least monthly. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . Figure 4 shows that most purchases, by a third or more of e-shoppers, involved clothes and sports goods (65 %), travel and holiday accommodation (54 %), household goods (46 %), tickets for events (41 %) and books, magazines and newspapers (33 %). (The Balance). Online shopping or marketing is the use of technology (i.e., computer) for better Keywords: Online shopping, online shopper behavior, online shopping decision Introduction The internet has played a significant role in our daily life in that people can talk through the internet to one who is actually on the other side of the Earth, can send email around the clock, can search information, can play game with others, and even can buy things online. Purchase intention is an important determinant of online shopping behavior and represents the best estimates of future behavior available to market researchers. 5. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by sele… Slideshare uses cookies to improve functionality and performance, and to … The prevalence of online shopping has raised the interest of the retailers to focus on this area. Very few of those who had not made online purchases considered that the delivery of goods would be a problem (7 %). Consumers appreciate the convenience of being able to shop anytime anywhere, having access to a broader range of products, comparing prices and sharing their opinion on goods with other consumers. Year, Browse by Modified Technology Acceptance Model (TAM) has been used in the study. Introduction Hello! Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping. • 70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping apps. It is based on the results of the 2019 Survey on ICT (information and communication technology) usage in households and by individuals. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. DISCUSSION AND IMPLICATIONS The number of internet users in India is estimated to touch 635.8 million by 2021 and the e-commerce market is expected to reach US$100 billion by 2017 ( Statista, 2017 ; IBEF, 2017 ). Discover our full range of books at Waterstones.com. Other, much less reported factors were worries as to privacy or the security when paying online (24 %), people believing that they lacked the necessary skills or knowledge to make online purchases (21 %), concerns about receiving or returning goods (17 %), and not having a suitable payment card (12 %). In terms of frequency, the highest proportion of e-shoppers made purchases in the three months prior to the survey three to five times (34 %), while 32 % did so once or twice. In 2015, the youngest age group (16-24) overtook the EU average level, surpassing the level of the 25-54 year age group in 2019. E-commerce statistics for individuals - graphs and tables, All articles on Digital economy and society, Other publications on digital economy and society, Digital economy and society - methodology, https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals&oldid=469491, Source: Eurostat (online data code: isoc_ec_ibuy). Name: 2. This project was also important for me as the student as it gave me an opportunity to develop the knowledge and pursue the analysis of a critical management issue which was becoming a greater value add channel for a large number of organisations. The proportion of e-shoppers varied considerably across the EU, ranging from 29 % of internet users in Romania to 91 % in the United Kingdom. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. 33% of Americans shop online at least once per week. The 16-24 age-group had the highest proportions of e-shoppers purchasing clothes and sport goods (73 %), video games software and other software and upgrades (34 %), films and music (34 %) and e-learning material (13 %). The problems encountered most often by EU online shoppers were related to slower delivery than had been indicated at the time of making the purchase (19 %). E-shoppers aged 16-24 were the top age group when it came to clothes and sports goods purchases (73 %), those aged 25-54 in online purchases of travel and holiday (57 %) and the older age group (55-74) in buying books, magazines and newspapers, together with those aged 25-54 (35 % both). 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